Monday, May 4, 2015

Extra Mile, Extra Credit

After talking to hundreds of customers a week, I find that I'm more than a shoes salesman; I'm a coach. Day-in and day-out, I spend my time at DSG trying to convince customers that think they can't, to believe they can. I've always tried to preach about trusting in the process, and following the feet beneath you. It doesn't matter if it took you 30 minutes to walk a mile, YOU STILL WALKED A MILE; that's something to be proud of, no matter who you are. 

It's unbelievable the amount of middle-aged women that come in and mention they must match their shoes to their outfits in fear of judgement from the other women in the neighborhood. Sometimes, I even feel like I'm in a scene from Mean Girls. When I'm approached by a customer that fears judgment, I try to build them up. From my many interactions with customers, people are afraid of running because of their own self-consciousness. Once I begin to explain that running is a process, and once the fundamentals are understood, the barriers fall down and the miles add up.

As my cross country coach always said, "Do or Do Not, there is no try"